DATA PRIVACY STATEMENT

Thank you for your interest in our website. We take the protection of your privacy in the processing of personal data and the security of all business data very seriously. This is reflected in our business processes. We explain in detail below how we use your data.

CONTROLLER PURSUANT TO ART. 4(7) OF THE EU GENERAL DATA PROTECTION REGULATION (GDPR)

Biffar GmbH & Co. KG

In den Seewiesen
67480 Edenkoben 
Germany

Tel.: 06323 / 8010
Fax: 06323 / 801187

email: info@biffar.de
Website: www.biffar.de

CONTROLLER’S DATA PROTECTION OFFICER

Dr. Ralf W. Schadowski

email: datenschutz@biffar.de
Telephone: +49 241 / 44688 25

1 LEGAL BASIS FOR THE PROCESSING OF PERSONAL DATA

(1) Where we obtain the consent of the data subject for the processing of personal data, the legal basis for doing so is point (a) of Article 1(1) of the EU General Data Protection Regulation (GDPR).

(2) Point (b) of Art. 6(1) GDPR serves as the legal basis for the processing of personal data that are required for the performance of a contract to which the data subject is a party. This also applies for processing operations that are necessary in order to take steps prior to entering into a contract.

(3) Where the processing of personal data is required in order to comply with a legal obligation to which our company is subject, point (c) of Art. 6(1) GDPR serves as the legal basis.

(4) For the case that vital interests of the data subject or of another natural person make it necessary to process personal data, point (d) of Art. 6(1) GDPR serves as the legal basis.

(5) Where processing is necessary for the purposes of a legitimate interest pursued by us or a third party, and if your interests, basic rights or basic freedoms do not override the former interest, the legal basis for the processing is point (f) of Article 6(1) GDPR.
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2 DATA ERASURE AND STORAGE PERIOD

(1) The personal data of the data subject will be erased or blocked as soon as the purpose of storage no longer applies.

(2) They may be stored for longer if this has been provided for by European or national regulators in Union regulations, laws or other provisions to which the controller is subject.

(3) The data will also be erased or blocked when a time limit for storage specified by one of the above standards expires, unless it is necessary to continue storing the data in order to enter into or perform a contract.

3 INFORMATION ON THE COLLECTION OF PERSONAL DATA

(1) This statement tells you how and why we collect personal data when you visit our website. Personal data are all data that relate to you personally, e.g. your name, address, email addresses and user behaviour.

(2) When you make contact with us by email or using a contact form, we will store the data you provide (your email address, possibly your name and telephone number) so that we can answer your questions. We will erase the data obtained in connection with this when we no longer need to store them, or will restrict the processing of such data where statutory duties of retention exist.

(3) If we use commissioned service providers for particular functions of our website or wish to use your data for advertising purposes, we will inform you in detail below of the relevant processes. We also set out the defined criteria for the storage period.
Collection of personal data when you visit our website
If you are accessing the website for information only, i.e. you do not register or provide us with any other information, we only collect the personal data that your browser sends to our server. If you wish to view our website, we collect the following data that are needed for technical purposes in order to display our website to you and ensure its stability and security (the legal basis is point (f) of Art. 6(1) GDPR):

IP address
Host name
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Respective data quantity transmitted
Website from which the request came (referrer)
Specific pages you access on our website
Browser: type, version and set language
Operating system: type and version
If JavaScript is enabled, also:
Screen resolution
Colour depth
Size of the browser window
Installed browser plugins

Use of cookies

(1) In addition to the above data, our website stores cookies on your computer when you access it. Cookies are small text files that are stored on your hard drive assigned to the browser used by you and via which certain information is fed to the body setting the cookie. Cookies cannot run any programs or transfer viruses into your computer. They serve to make the internet offering overall more user-friendly and more effective.

(2) This website uses the following types of cookies, whose scope and method of function are explained below:
• Transient cookies (see b)
• Persistent cookies (see c)
• Flash cookies (see f)

b) Transient cookies are deleted automatically when you close the browser. They include in particular session cookies. These store what is known as a session ID, which allow various requests from your browser to be assigned to the common session. This enables your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close the browser.
c) Persistent cookies are deleted automatically after a specified period of time, which may differ from one cookie to the next. You can delete cookies at any time by going to the security settings of your browser.
d) You can configure your browser settings to suit your own requirements, e.g. to accept third-party cookies or reject all cookies. Third-party cookies are cookies that were set by a third party, so not by the website you are actually visiting at the moment. Please note that if you reject cookies you might not be able to use all functions of this website.
e) We use cookies in order to identify you for subsequent visits if you have an account with us. Otherwise you would be required to log in again for each visit.
f) The flash cookies used are acquired by your flash plug-in, not your browser. We also use HTML5 storage objects that are placed in your terminal device. These objects store the necessary data regardless of the browser used by you, and have no automated expiry date. You can configure the setting and erasure of flash cookies using the Adobe Flash Player settings manager at http://www.macromedia.com/support/documentation/de/flashplayer/help/settings_manager07.html. Alternatively, if you do not want the flash cookies to be processed, you can install an appropriate add-on such as “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe flash killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by setting your browser to private mode. We also recommend that you erase your cookies and browser history at regular intervals.

4 OTHER FUNCTIONS AND OFFERS OF OUR WEBSITE

(1) In addition to use of our website purely for information, we offer various services that you are able to use if interested. To do so, you must normally provide additional personal data, which we will use in order to deliver the relevant service and for which the data processing principles set out above apply. Mandatory information is identified by an asterisk. Information in fields not marked in this way is provided on a purely voluntary basis.

(2) When you make contact with the service provider by email or using the contact form, we will store your email address and, if you have given them, your name, telephone number and address, so that we can answer your questions.

(3) In some cases, we make use of external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

(4) Where our service provider or partner has its headquarters in a state outside the European Economic Area (EEA), we will inform you regarding the consequences of that circumstance in the description of the offer.

(5) If you complete one of our contact forms on the home page (“Request catalogue”, “Arrange appointment”, “Request call back” and “Contact” forms), you consent to the processing of your personal data so that Biffar GmbH & Co. KG can make contact with you pursuant to point (b) of Art. 6(1) GDPR using your transmitted methods of communication in order to present offers for products and services from the ranges selected above, to arrange an appointment for a consultation on site or on our premises (studio) or to provide information about technical innovations with regard to the areas selected above. Consent may be withdrawn at any time (cf. section 5.6 of this Data Privacy Statement).

5 RIGHTS OF THE DATA SUBJECT

We explain below what rights you have as a data subject under Art. 15 GDPR. You can exercise these rights at any time and contact us directly to that end. If you demand these rights from us, we will check them carefully, having due regard to the statement conditions and requirements associated with them. We may ask for further information from you for that purpose. We will explain to you in detail the results of our check and how we go about meeting your request. It is possible, however, that we will not be able to respond to your wishes in full in the manner you would like.
This should not dissuade you from demanding your rights from us, or making further enquiries in that regard. We will be happy to answer any queries you may have.

(1) Right of access
You have the right to demand information from us on whether and what data about you we process. This also includes information on the purposes of the processing, any recipients to whom we have disclosed your data, the planned storage period and any information about the origin of these data if we have not collected them directly from you. You also have the right to a one-off free copy of your personal data stored by us. We reserve the right to levy a reasonable administrative charge for the creation of further copies.

(2) Right of rectification
You have the right to demand that we rectify inaccurate data that we have stored concerning you. This also includes the right to the completion of incomplete personal data.

(3) Right of erasure
You have the right to demand that we erase data that we have stored concerning you. If we have published your data, this also includes our obligation within the scope of your “right to be forgotten” under Art. 17(2) GDPR, and taking account of available technology and the costs of implementation, to forward your request for erasure concerning all links to these data as well as copies and replications of these data to other controllers responsible for the processing of these published personal data.

(4) Right of restriction of processing
You have the right to demand that we restrict the processing of data that we have stored concerning you. Thereafter these data may only be processed with your consent or for a few purposes defined in law.

(5) Right to object to processing
If we base our processing of your personal data on a balancing of interests, you can lodge an objection to the processing. A balancing of interests is where the processing is in particular not required in order to perform a contract with you. We explain this when describing the relevant function. If exercising such a right to object, please state the reasons why you do not want us to process your personal data. If your objection is legitimate, we will review the matter and will either cease or modify our processing of the data or set out our compelling legitimate reasons for continuing to process them.
You can, of course, object at any time to the processing of your personal data for the purposes of advertising and data analysis. You can inform us of your objection to advertising using the methods of contact given above.

(6) Right to withdraw consent under data protection legislation
You can at any time withdraw consent previously given to the processing of your data. Such withdrawal of consent makes it unlawful for us to process your personal data after you have notified us.

(7) Right to data portability
You have the right to receive from us the personal data that you provided to us in a structured, commonly used and machine-readable format for the purposes of transmission to another controller. At your request and taking account of available technical possibilities, this also includes direct transfer from us to the other controller.

(8) Right to lodge a complaint with a supervisory authority
You have the right at any time to lodge a complaint with a data protection supervisory authority about our processing of data concerning you.

(9) Automated decision-making including profiling
You have the right to receive information about the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

6 EMAIL-BASED INFORMATION SERVICES
1. Newsletter / press mailing list

(1) With your consent you can subscribe to the newsletter by which we inform you of the latest offers that may be of interest to you. The goods and services advertised are stated in the declaration of consent.

(2) We use what is known as the double opt-in procedure when registering for our newsletter. This means that after you have registered an email will be sent to the email address you indicated. This email will ask you to confirm that you want us to send you the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and then deleted automatically after one month. We will also store the IP addresses you used and the times of registration and confirmation. The purpose of the procedure is to verify your registration and enable any possible misuse of your personal data to be discovered.

(3) The only mandatory information required for dispatch of the newsletter is your email address. Other data marked separately are provided on a voluntary basis and will be used to address you personally. Following your confirmation, we will store your email address for the purpose of sending the newsletter. The legal basis is point (a) of Art. 6(1) GDPR.

(4) You can at any time withdraw the consent you gave to dispatch of the newsletter and unsubscribe from the newsletter. You can exercise this right of withdrawal by clicking on the link provided in every newsletter email.

7 WEB ANALYTICS

The legal basis for the use of all web analysis tools listed in this section is point (f) of Art. 6(1) GDPR, i.e. the purposes of our legitimate interests balanced against the interests of visitors to our website. Our interest consists in the analysis of the use of our website by visitors to our website in order to improve our offering on the basis of the statistics obtained and make it more interesting for you as a user. If the analysis tool used serves additional purposes as well or we use it for further interests of our own, we will inform you directly in the explanations of the relevant analysis tool.

1. Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses cookies, which are text files that are stored on your computer and enable your use of the website to be analysed. The information generated through the use of cookies about your use of this website is generally sent to a Google server in the USA and stored there. In the event that IP anonymising is enabled on this website, however, your IP address is first shortened by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area (EEA). Only in exceptional circumstances is the full IP address sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of our website, to compile reports on the website activities and to provide additional services to the website operator in connection with the use of the website and the internet.

(2) The IP address transmitted by your browser as part of Google Analytics is not associated with other Google data.

(3) You can prevent the storing of cookies on your computer by making the corresponding settings in your browser software. Please note, however, that if you do so you may not be able to make full use of all functions of this website. You can also prevent Google from recording the data relating to your use of the website that are generated by the cookie (including your IP address) and from processing these data by downloading and installing the browser plug-in available on the link http://tools.google.com/dlpage/gaoptout?hl=de.

(4) This website uses Google Analytics with the extension “_anonymizeIp()”. It allows IP addresses to be processed in an abbreviated form that prevents them being traced back to any particular person. If the data collected about you contain any reference to you personally, therefore, they will be excluded immediately and the personal data will then be erased at once.

(5) For the exceptional cases in which personal data are transferred to the USA, Google has committed to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

(6) Information on the third-party provider Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001
Terms of use: http://www.google.com/analytics/terms/de.html
Data privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Data privacy policy: http://www.google.de/intl/de/policies/privacy.
Disable Google Analytics

2. GA Audiences

Our website uses GA Audience, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “GA Audience”). GA Audience uses cookies, which are stored on your computer and other mobile devices (e.g. smartphones, tablets, etc.) and enable analysis of the use of the corresponding devices. Some of the data are analysed across different devices. For that purpose Google Audience receives access to the cookies created through the use of Google AdWords and Google Analytics. As part of this use data, such as in particular the IP address and activities of the user, may be sent to a server of Google Inc. and stored there. Google Inc. may likewise transmit this information to third parties if this is required by law or if third parties process these data. You can prevent the acquisition and forwarding of personal data (in particular your IP address) and the processing of these data by disabling the execution of JavaScript in your browser or installing a tool such as ‘NoScript’. You can also prevent Google from recording the data relating to your use of the website that are generated by the Google cookie (including your IP address) and from processing these data by downloading and installing the browser in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. Further information about data privacy when using GA Audience can be obtained at the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283.

8 SOCIAL MEDIA AND OTHER THIRD-PARTY SERVICES

1. Incorporation of YouTube videos

(1) We have incorporated YouTube videos into our online presence. These are stored on http://www.YouTube.com and can be played directly on our website. They are all incorporated in “extended data protection mode”, i.e. no data about you as a user will be sent to YouTube if you do not play the videos. Only if you play the videos will the data set out in paragraph 2 be sent. We do not have any influence on the transfer of such data. In incorporating YouTube videos, we are pursuing our interest in making our website more interesting and attractive for our visitors and improving the presentation of content and material. The legal basis for use of the plug-in is point (f) of Art. 6(1) GDPR.

(2) When you visit the website, YouTube is given the information that you have accessed the relevant sub-page of our website. The data set out under section 5 of this statement will also be sent. This is done regardless of whether YouTube has provided a user account you have used to log in, or no user account exists. If you are logged in on Google, your data are assigned directly to your account. If you do not want your profile to be associated with YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the improving the user-friendliness of its website. Any such analysis will in particular be performed (even for users who are not logged in) in order to deliver demand-driven advertising and inform other users of the social network of your activities on our website. You have the right to object to the creation of these user profiles, but to exercise this right you must contact YouTube.

(3) Further information about the purpose and extent of the collection and processing of data by YouTube can be found in its data privacy statement, which also sets out further information about your rights and the setting options for the protection of your privacy: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, represented by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, see https://www.privacyshield.gov/EU-US- Framework.

2. Incorporation of Vimeo

(1) We have incorporated Vimeo videos into our online presence. These are stored on http://www.vimeo.com and can be played directly on our website. In incorporating Vimeo videos, we are pursuing our interest in making our website more interesting and attractive for our visitors and improving the presentation of content and material. The legal basis for use of the plug-in is point (f) of Art. 6(1) GDPR.

(2) Further information about the purpose and extent of the collection and processing of data by Vimeo can be found in its data privacy statement, which also sets out further information about your rights and the setting options for the protection of your privacy: Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA; https://vimeo.com/privacy.

3. Incorporation of Google Maps

(1) This website uses the services of Google Maps. In doing so we are pursuing our interest in enhancing the attractiveness of our website by displaying interactive maps directly on our website and enabling you to use the map function conveniently. The legal basis for use of the plug-in is point (f) of Art. 6(1) GDPR.

(2) From the visit to the website, Google obtains the information that you have called up the corresponding sub-page on our website. The data set out under section 5 of this statement will also be sent. This occurs regardless of whether Google provides a user account via which you are logged in, or whether no user account exists. If you are logged in on Google, your data are assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or the demand-driven design of its website. Any such analysis will in particular be performed (even for users who are not logged in) in order to deliver demand-driven advertising and inform other users of the social network of your activities on our website. You have the right to object to the creation of these user profiles, but you must contact Google in order to exercise this right.

(3) Further information about the purpose and extent of the collection and processing of data by the plug-in provider can be found in its data privacy statement, which also sets out further information about your associated rights and the setting options for the protection of your privacy: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has committed itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. Incorporation of other third-party services

(1) This website also uses the services of Google (fonts) and Fonticons (icons). The use of these services enables us to offer you a better user experience on our website. This serves our interest in enhancing the attractiveness of our website. The legal basis for the use of these services is point (f) of Art. 6(1) GDPR.

(2) When you visit the website, the relevant third-party provider is given the information that you have accessed the relevant sub-page of our website. The data set out under section 5 of this statement will also be sent. This is done regardless of whether the third-party provider has provided a user account you have used to log in, or no user account exists. If you are logged in to the third-party provider, you data will be associated directly with your account. If you do not want your profile to be associated with the relevant third-party provider, you must log out before activating the button. The third-party provider may store your data as a usage profile and uses it for the purposes of advertising, market research and/or the improving the user-friendliness of its website. Any such analysis will in particular be performed (even for users who are not logged in) in order to deliver demand-driven advertising and inform other users of the social network of your activities on our website. You have the right to object to the creation of these user profiles, but to exercise this right you must contact the relevant third-party provider.

(3) Further information about the purpose and extent of the collection and processing of data by the plug-in provider can be found in the following data privacy statements of these providers, which also set out further information about your associated rights and the setting options for the protection of your privacy:

(4) Addresses of the relevant providers and URLs with their data private statements:
a) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de. Google has submitted to the EU-US Privacy Shield, see https://www.privacyshield.gov/EU-US-Framework
b) Fonticons Inc, 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA; https://fontawesome.com/privacy

9 ONLINE ADVERTISING

1. Use of Google Adwords Conversion / Remarketing

(1) We use the services of Google Adwords in order to draw attention to our interesting offers by means of advertising (known as Google Adwords) on external websites. We can determine from the data obtained in the advertising campaign how successful the individual advertising measures are. In doing so we are pursuing our interest in showing you advertisements that are of interest to you, enhancing the attractiveness of our website for you and enabling advertising costs to be calculated fairly. The legal basis for the processing of your data is point (f) of Art. 6(1) GDPR.

(2) Google delivers these advertisements using what are known as ad servers. To that end we use ad server cookies enabling certain parameters for measuring success, such as the appearance of advertisements or clicks by the user, to be measured. If you reach our website through a Google advertisement, Google Adwords will store a cookie on your PC. These cookies generally become invalid after 30 days and are not intended to identify you personally. In addition to this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicating that the user no longer wants to be contacted) are stored for the purpose of analysis.

(3) These cookies enable Google to recognise your web browser again. If a user visits certain pages of the website of an Adwords customer and the cookie stored on their computer has not yet expired, Google and the customer can recognise that the user clicked on the ad and was forwarded to this page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the advertising set out above. Google only provides us with statistical analyses. We can determine from these analyses which of the advertisements used are particularly effective. We do not receive any further data from the use of the advertisements, and in particular we are unable to identify the user from this information.

(4) The marketing tools used enable your browser to automatically establish a direct connection with the Google server. We do not have any influence on the extent and the further use of the data that are collected by Google through the use of this tool, and must therefore inform you that as far as we are aware, the incorporation of AdWords Conversion gives Google the information that you have accessed the corresponding part of our website or have clicked on an advertisement of ours. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out your IP address and store it.

(5) You can prevent participation in this tracking process in a number of different ways:
a) by making the corresponding setting in your browser software, in particular suppressing cookies so that you do not receive any advertisements from third-party providers;
b) by disabling the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked (see https://www.google.de/settings/ads), although this setting will be deleted if you delete your cookies;
c) by disabling the interest-related advertisements of providers who are part of the “About Ads” self-regulation campaign using the link http://www.aboutads.info/choices, although this setting will be deleted if you delete your cookies;
d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin. Please note that in this case you might not be able to use all functions of this website to their fullest extent.

(6) Further information about data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, see https://www.privacyshield.gov/EU-US-Framework.

2. DoubleClick by Google

(1) This website also uses the DoubleClick by Google online marketing tool. DoubleClick uses cookies to activate advertisements relevant for the users, improve reports on the campaign or prevent a user seeing the same advertisement multiple times. Google uses a cookie ID to record which advertisements are activated in which browser, enabling it to prevent these being displayed multiple times. Cookie IDs also enable DoubleClick to record conversions that are related to advertisement enquiries. This is the case, for instance, if a user sees a DoubleClick advertisement and later accesses the advertiser’s website using the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information. In using this tool we are pursuing our interest in showing you advertisements that are of interest to you, enhancing the attractiveness of our website for you and enabling advertising costs to be calculated fairly. The legal basis for the processing of your data is point (f) of Art. 6(1) GDPR.

(2) The marketing tools used enable your browser to automatically establish a direct connection with the Google server. We do not have any influence on the extent and the further use of the data that are collected by Google through the use of this tool, and must therefore inform you that as far as we are aware, the incorporation of DoubleClick gives Google the information that you have accessed the corresponding part of our website or have clicked on an advertisement of ours. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out your IP address and store it.

(3) You can prevent participation in this tracking process in a number of different ways:
a) by making the corresponding setting in your browser software, in particular suppressing cookies so that you do not receive any advertisements from third-party providers;
b) by disabling the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked (see https://www.google.de/settings/ads), although this setting will be deleted if you delete your cookies;
c) by disabling the interest-related advertisements of providers who are part of the “About Ads” self-regulation campaign using the link http://www.aboutads.info/choices, although this setting will be deleted if you delete your cookies;
d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin. Please note that in this case you might not be able to use all functions of this website to their fullest extent.
Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

(4) Further information about DoubleClick by Google can be obtained at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090. For data privacy at Google in general: https://www.google. de/intl/de/policies/privacy. Google has submitted to the EU-US Privacy Shield, see https://www.privacyshield.gov/EU-US-Framework.

3. Google Tag Manager

(1) This website uses Google Tag Manager. Google Tag Manager is a solution with which a marketer can manage website tags by means of an interface. Google Tool Manager only implements tags. The Tag Manager is a cookie-less domain, which means that no cookies are set and no personal data are recorded. The tool ensures that other tags which could record data under certain circumstances are cleared. Google Tag Manager does not access these data. If disabling has been set at domain or cookie level, this continues to apply for all tracking tags that are implemented with Google Tag Manager.
Data privacy statement: http://www.google.de/tagmanager/use-policy.html

4. Use of Microsoft Bing Ads

(1) We use the services of Microsoft Bing Ads in order to draw attention to our interesting offers by means of advertising on external websites. We can determine from the data obtained in the advertising campaign how successful the individual advertising measures are. In doing so we are pursuing our interest in showing you advertisements that are of interest to you, enhancing the attractiveness of our website for you and enabling advertising costs to be calculated fairly. The legal basis for the processing of your data is point (f) of Art.6(1) GDPR.

(2) Microsoft delivers these advertisements using the corresponding servers. To that end we use cookies enabling certain parameters for measuring success, such as the appearance of advertisements or clicks by the user, to be measured. If you reach our website through a Bing advertisement, Bing Ads will store a cookie on your PC. These cookies generally become invalid after 30 days and are not intended to identify you personally. In addition to this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicating that the user no longer wants to be contacted) are stored for the purpose of analysis.

(3) These cookies enable Microsoft to recognise your web browser again. If a user visits certain pages of the website of a Bing Ads customer and the cookie stored on their computer has not yet expired, Microsoft and the customer can recognise that the user clicked on the ad and was forwarded to this page. Each Bing Ads customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of Bing Ads customers. We ourselves do not collect or process any personal data in the advertising set out above. Microsoft only provides us with statistical analyses. We can determine from these analyses which of the advertisements used are particularly effective. We do not receive any further data from the use of the advertisements, and in particular we are unable to identify the user from this information.

(4) The marketing tools used enable your browser to automatically establish a direct connection with the Microsoft server. We do not have any influence on the extent and the further use of the data that are collected by Microsoft through the use of this tool, and must therefore inform you that as far as we are aware, the incorporation of Bing Ads gives Microsoft the information that you have accessed the corresponding part of our website or have clicked on an advertisement of ours. If you are registered with a Microsoft service, Microsoft can assign the visit to your account. Even if you are not registered with Microsoft or have not logged in, it is possible for the provider to find out your IP address and store it.

(5) You can prevent participation in this tracking process in a number of different ways:
a) by making the corresponding setting in your browser software, in particular suppressing cookies so that you do not receive any advertisements from third-party providers;
b) by disabling personalised advertisements from Bing Ads by setting an opt-out cookie on https://advertise.bingads.microsoft.com/de-de/ressourcen/richtlinien/personalisierte-anzeigen, although this setting will be deleted if you delete your cookies;
c) by disabling the interest-related advertisements of providers who are part of the “About Ads” self-regulation campaign using the link http://www.aboutads.info/choices, although this setting will be deleted if you delete your cookies.
Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

(6) Further information about data privacy at Bing Ads can be found here: https://advertise.bingads.microsoft.com/de-de/ressourcen/richtlinien/user-safety-and-privacy-policies. For data privacy at Microsoft in general: https://privacy.microsoft.com/de-de/privacystatement.
Microsoft has submitted to the EU-US Privacy Shield, see https://www.privacyshield.gov/EU-US-Framework.

5. Incorporation of eKomi

(1) We have incorporated eKomi shop analyses into our online presence that are stored on http://www.ekomi.de and displayed directly on our website. In incorporating eKomi shop analyses, we are pursuing our interest in making our website more interesting and attractive for our visitors and improving the presentation of content and material. The legal basis for use of the plug-in is point (f) of Art. 6(1) GDPR.

(2) Further information about the purpose and extent of the collection and processing of data by eKomi can be found in its data privacy statement, which also sets out further information about your associated rights and the setting options for the protection of your privacy: eKomi Europe | Deutschland; eKomi, Ltd. Markgrafenstraße 11, 10969 Berlin, Germany, http://www.ekomi.de/de/datenschutz.
Last revised: 08.05.2019